
This summer in America, McDonald’s wisely courted middle class tastes by offering decent ice coffee. Way cooler than Burger King’s “apple fries,” which were actually just sliced apples. Yesterday, trying to simultaneously defeat jet lag and the heat, I stopped in Carrefour’s McDonald’s to see if their marketing gurus hit the Chinese market in the same way.
Not so much. In China, McDonald’s ice coffee follows this equation -
chocolate sunday sauce drizzled down the sides of a plastic cup
+ ice cubes
+ hot coffee from the pot
+ a giant pile of ice cream floating around the top
Aside from the chemical taste, perhaps from scolding hot coffee burning the plastic cup, Ronald and co really fucked up on this one. They took something with literally two calories, or 342 less than the next item on the menu, and warped it into the kind of creation a high teenager devises while stumbling around the kitchen after seeing pineapple express for the fourth time.
Still not over jet lag. I wish I had control over time like that boss in Mega Man II. So I’m in my new spot on the 25th floor, languidly listening to The Replacements.
The Replacements - Favorite Thing
The Replacements - Little Mascara
The Replacements - Left of the Dial









